Bruce Wexler has had a lifelong fascination with the cultural history of America, particularly the vast expanse of real rural America that separates the coasts. He is a lifelong collector of Americana, including toys, which he believes succinctly chronicle the times they stem from. He has written several books on these subjects including The Wild, Wild West of Louis L’Amour, The Wild West Catalog, The Authentic South of Gone with the Wind, and The Illustrated Directory of Toys.