Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research | 做自己 - 2024年11月

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

作者:Bolton, Kate,Brace, Ian
出版社:
出版日期:2022年03月29日
ISBN:9781398604124
語言:繁體中文
售價:1998元

Ian Brace, based in Oxford, UK, is a fellow of the MRS and runs training courses on questionnaire design. He was previously director of research methods at TNS UK and a visiting professor in market research at Bristol Business School. Kate Bolton, based in Surrey, UK, is a certified member of the MRS and has been its key industry trainer for questionnaire design for over 20 years as well as being an examiner for the MRS Advanced Certificate. She previously led the Foundations Research Skills Programmes at Kantar.


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