How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it w...
CUSTOMIZE YOUR FAVORITE IKEA(R) HOME FURNISHINGS WITH DIY PROJECTSYou love IKEA(R) for its affordable, high-quality home furnishings. Now thanks to this book's DIY decorating projects, you can easi...
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it w...
Praise for The IKEA Edge"A very good book from a talented business leader that links] values, culture, and the achievement of business and social objectives together. I have read it now three time...
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational sto...